What makes Iguig pottery distinct is its clay with its reddish-brown color. Iguig clay deposits, which took hundreds of years to form, are abundant in the vast alluvial plains along the Cagayan River.

Back in the day, the adult male members had the task of gathering clay. Traditionally, boys would tag along and learn about what and where to get the best clay material for pottery from. It is through this process that the Itawes handed over this indigenous knowledge from one generation to the next.

A veritable Cagayan symbol, the art of pottery and brick-making thrives in three (3) small barangays of Atulu, Gammad, and Malabbac. However, it is in Atulu where many artisanal potters and brick-makers flourish, and almost every household engages in the craft.